Effective Date: 10/07/2025
1. Introduction
Welcome to ALPHA MOT CENTRE’s privacy policy.
ALPHA MOT CENTRE (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, share, and protect your personal data when you purchase goods or services from us, visit our website, or interact with us in our store or through our mobile fitting service.
It is important that you read this privacy policy so that you are fully aware of how and why we are using your data.
This business, ALPHA MOT CENTRE, is the data controller and is responsible for your personal data. Our contact details are:
- Full Name of Legal Entity: ALPHA MOT CENTRE
- Email Address: INFO@ALPHAMOT.CO.UK
- Postal Address: Unit k Chandlers Row, Colchester, CO12HG
- Telephone Number: 01206481864
2. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity and Contact Data includes your first name, last name, title, billing address, delivery/fitting address, email address, and telephone numbers.
- Vehicle Data includes your vehicle registration number, vehicle make and model, and tyre specifications.
- Financial and Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. We do not store your full payment card details. These are collected and processed securely by our third-party payment providers.
- Technical Data includes your internet protocol (IP) address, browser type and version, time zone setting and location, and other technology on the devices you use to access our website.
3. How We Use Your Personal Data and Our Lawful Basis
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances and on the following legal bases:
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
| To process and deliver your order, including managing payments and arranging in-store or mobile fittings. | Identity and Contact, Vehicle, Financial and Transaction | Performance of a contract with you. |
| To manage our relationship with you, which may include notifying you about changes to our terms or privacy policy, or asking you to leave a review. | Identity and Contact, Transaction | Performance of a contract with you. Legitimate Interests (to keep our records updated and to study how customers use our products/services). |
| To comply with our legal obligations, such as maintaining records for tax and accounting purposes. | Identity and Contact, Financial and Transaction | Legal Obligation. |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). | Identity and Contact, Technical | Legitimate Interests (for running our business, provision of administration and IT services, network security). |
| To send you marketing communications about similar products or services if you are an existing customer. | Identity and Contact, Transaction | Legitimate Interests (to develop our products/services and grow our business). You can opt-out of these communications at any time. |
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
4. Who We Share Your Data With
We may have to share your personal data with the parties set out below for the purposes outlined in the table in section 3:
- Service Providers who provide IT, system administration, and website hosting services.
- Payment Service Providers who securely process your card payments.
- Mobile Fitters or Courier Services to deliver your products or carry out home fittings.
- Professional Advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- HM Revenue & Customs (HMRC), regulators, and other authorities who require reporting of processing activities in certain circumstances.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
5. International Transfers
We do not transfer your personal data outside the United Kingdom.
Some of our external third-party providers are based outside the United Kingdom (UK), so their processing of your personal data will involve a transfer of data outside the UK.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are in place, such as using specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
6. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. This includes compliance with the Payment Card Industry Data Security Standard (PCI DSS) for all card payments.
In addition, we limit access to your personal data to those employees and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
7. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances, you can ask us to delete your data: see section 8 below for further information.
8. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include:
- Request access to your personal data.
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data.
- Object to processing of your personal data where we are relying on a legitimate interest.
- Request restriction of processing of your personal data.
- Request the transfer of your personal data to you or to a third party.
- Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us using the details in section 1.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
9. How to Complain
We hope that we can resolve any query or concern you raise about our use of your information. Please contact us first using the details in section 1.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. Their details are:
- Website:
https://www.ico.org.uk/concerns - Telephone: 0303 123 1113